Brochures are a classic marketing strategy for both getting your business in front of new customers and for reaching out to current ones.

A brochure is the format of choice when you need to communicate lots of information in a relatively small amount of space. Brochures are typically delivered in a setting where consumers are more likely to stop and read.

The art of successfully putting together a great brochure is knowledge of the target market. Whether it’s new clients or existing consumers, it’s important to tailor the brochure experience to the customer. If the audience doesn’t understand how to use the information provided, there is a risk of missing a sale or losing a customer.

Before starting the design, make sure you:

• Know your brand personality

• Define your ideal customer

• Develop your message

• Determine your metrics for success

• Set your budget

When designing the brochure:

• Remember your brand design standards

• Design with the reader in mind

• Choose your brochure type

• Gather your copy and images

• Find your style

These simple tips will ensure GKVD Consulting delivers the best brochure to meet your requirements.